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Sara Rosengren · Study
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Author
Sara Rosengren
35 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-4358-8919
Works
35 shown
Principles for advertising responsibly using generative AI
Organizational Dynamics
·
2024
·
6 authors
·
Open access
45
citations
Does the Label Fit the Channel? How “Bricks” and “Clicks” Influence Demand for Environmental and Social Sustainability Labels
Journal of Service Research
·
2023
·
3 authors
·
Open access
16
citations
Diversity and inclusion in advertising research
International Journal of Advertising
·
2022
·
3 authors
·
Open access
136
citations
Environmental, Social and Governance (ESG) metrics do not serve services customers: a missing link between sustainability metrics and customer perceptions of social innovation
Journal of service management
·
2022
·
5 authors
·
Open access
61
citations
Marketing Principles and Practice
Oxford University Press eBooks
·
2022
·
3 authors
·
chapter
18
citations
From customer experience to human experience: Uses of systematized and non-systematized knowledge
Journal of Retailing and Consumer Services
·
2022
·
2 authors
·
Open access
49
citations
Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis
Journal of Retailing and Consumer Services
·
2021
·
4 authors
28
citations
Gender stereotypes in advertising have negative cross-gender effects
European Journal of Marketing
·
2021
·
5 authors
·
Open access
85
citations
Fundamentals of Marketing
Oxford University Press eBooks
·
2021
·
4 authors
·
book
51
citations
A Meta-Analysis of When and How Advertising Creativity Works
Journal of Marketing
·
2020
·
4 authors
·
review
·
Open access
207
citations
Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery
Journal of Retailing and Consumer Services
·
2019
·
2 authors
140
citations
The Effects of Signaling Monetary and Creative Effort in Ads
Journal of Advertising Research
·
2018
·
3 authors
25
citations
Bridging Theory and Practice in an Applied Retail Track
Journal of Marketing Education
·
2018
·
5 authors
13
citations
Now what? Evaluating the sales effects of introducing an online store
Journal of Retailing and Consumer Services
·
2017
·
2 authors
42
citations
Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
Psychology and Marketing
·
2017
·
3 authors
331
citations
The allure of the bottle as a package: an assessment of perceived effort in a packaging context
Journal of Product & Brand Management
·
2017
·
9 authors
32
citations
Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
European Journal of Marketing
·
2017
·
3 authors
64
citations
If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising
Journal of Advertising
·
2016
·
2 authors
205
citations
Experience value as a function of hedonic and utilitarian dominant services
International Journal of Contemporary Hospitality Management
·
2016
·
2 authors
·
Open access
181
citations
Store-window creativity's impact on shopper behavior
Journal of Business Research
·
2015
·
2 authors
52
citations
The value of ambient communication from a consumer perspective
Journal of Marketing Communications
·
2014
·
3 authors
34
citations
Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads
Journal of Advertising
·
2014
·
2 authors
35
citations
Can advertising creativity affect product perceptions and retailer evaluations?
Journal of Product & Brand Management
·
2014
·
2 authors
27
citations
Consumer advertising as a signal of employer attractiveness
International Journal of Advertising
·
2014
·
2 authors
35
citations
Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?
Journal of Advertising
·
2013
·
3 authors
53
citations
Judging a Magazine by Its Advertising
Journal of Advertising Research
·
2013
·
2 authors
20
citations
The happy versus unhappy service worker in the service encounter:Assessing the impact on customer satisfaction
Journal of Retailing and Consumer Services
·
2010
·
2 authors
52
citations
Revisiting the smiling service worker and customer satisfaction
International Journal of Service Industry Management
·
2008
·
2 authors
123
citations
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Journal of Advertising
·
2008
·
4 authors
163
citations
Advertising Creativity Matters
Journal of Advertising Research
·
2008
·
3 authors
155
citations
Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification
Journal of Current Issues & Research in Advertising
·
2008
·
1 author
22
citations
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
Journal of Retailing and Consumer Services
·
2006
·
2 authors
195
citations
Brand–Slogan Matching in a Cluttered Environment
Journal of Marketing Communications
·
2006
·
2 authors
44
citations
Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link
Journal of Brand Management
·
2005
·
2 authors
83
citations
Dismantling "Positive Affect" and Its Effects on Customer Satisfaction: An Empirical Examination of Customer Joy in a Service Encounter
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
·
2004
·
2 authors
·
Open access
60
citations