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Store-window creativity's impact on shopper behavior · Study

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ArticleStore-window creativity's impact on shopper behavior

Fredrik Lange2015

Article2015

Store-window creativity's impact on shopper behavior

Fredrik Lange · Sara Rosengren

52 citations·0/0 files stored·Journal of Business Research

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

2003Hedonic shopping motivations 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 2000Atmospheric Effects on Shopping Behavior 1994The Influence of Store Environment on Quality Inferences and Store Image 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity 2008Holistic Package Design and Consumer Brand Impressions 2005Brands as Signals: A Cross-Country Validation Study

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2015Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues 2016Investigating the effects of shyness and sociability on customer impulse buying tendencies 2020Service environment research opportunities 2018The influence of interactive window displays on expected shopping experience 2021The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research

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2018A framework for studying the impact of outdoor atmospherics in retailingarticle · 9 shared references 2018The influence of interactive window displays on expected shopping experiencearticle · 8 shared references 2020Service environment research opportunitiesarticle · 7 shared references 2022Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behaviorarticle · 7 shared references 2010How storefront displays influence retail store imagearticle · 6 shared references 2016Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiencesarticle · 6 shared references

Details

Year2015

Typearticle

Published2015-08-29

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations52

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jbusres.2015.08.013

openalex_workW1925936264

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2021Architectural design and consumer experience: an investigation of shopping malls throughout the design process

2019Innovation starts at the storefront

2018A framework for studying the impact of outdoor atmospherics in retailing