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How storefront displays influence retail store image · Study

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ArticleHow storefront displays influence retail store image

Britta Cornelius2010

OA

Articlegreen2010

How storefront displays influence retail store image

Britta Cornelius · Martin Natter · Corinne Faure

103 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

1957The Measurement of Meaning 2000Marketing management: analysis. planning. implementation and control 1997Dimensions of Brand Personality 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2001Nature and Operation of Attitudes 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1986Strategic Brand Concept-Image Management

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2017The interplay of customer experience and commitment 2015Engaging consumer through the storefront: Evidences from integrating interactive technologies 2011How do storefront window displays influence entering decisions of clothing stores?2016Green products usage: structural relationships on customer satisfaction and loyalty 2016Predictors and effects of retail brand equity – A cross-sectoral analysis 2013

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Details

Year2010

Typearticle

Published2010-01-28

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations103

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2009.11.004

openalex_workW1980613359

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