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How do storefront window displays influence entering decisions of clothing stores? · Study

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ArticleHow do storefront window displays influence entering decisions of clothing stores?

Hyunjoo Oh2011

Article2011

How do storefront window displays influence entering decisions of clothing stores?

Hyunjoo Oh · Jenny Petrie

83 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1974An approach to environmental psychology 1960Conflict, arousal, and curiosity.1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making 2000Atmospheric Effects on Shopping Behavior 1980A description of the affective quality attributed to environments.2008Handbook of consumer psychology

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2017The influence of emotional response to interior color on restaurant entry decision 2015Store-window creativity's impact on shopper behavior 2015Does the presence of a mannequin head change shopping behavior?2020Service environment research opportunities 2024Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study 2016

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Details

Year2011

Typearticle

Published2011-12-11

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations83

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2011.08.003

openalex_workW2047395385

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Atmospheric harmony in the retail environment: Its influence on store satisfaction and re‐patronage intention

2018The influence of interactive window displays on expected shopping experience

2017Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan