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How do storefront window displays influence entering decisions of clothing stores?

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References

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1986Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features

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366 cited

1986Analyzing Creative Products: Refinement and Test of a Judging Instrument231 cited

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2018The influence of interactive window displays on expected shopping experience33 cited
2017Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan31 cited
2021The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research24 cited
2022Effects of virtual stores' opaque exterior on store perceptions and purchase intentions24 cited
2019Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays22 cited
2015An exploratory study on visual merchandising of an apparel store utilizing 3D technology21 cited
2022Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior21 cited
2025The Influence of Fashion Retailers on Customer Psychology Using Visual Merchandising and Store Layout to Improve Shopping Decision20 cited
2020Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective18 cited
2019Innovation starts at the storefront18 cited