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Mehdi Jafarzadeh Kenari · Study

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Mehdi Jafarzadeh Kenari

1 works· latest 2012· 1 institutionscluster: provisional

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The impact of social identity of brand on brand loyalty development2012 · 27 citations

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The impact of social identity of brand on brand loyalty development

Management Science Letters·2012·2 authors·Open access

27citations