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Ryan C. White · Study
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Author
Ryan C. White
3 works
· latest 2015
· 3 institutions
cluster: provisional
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195
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Most cited in this library
Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance
2015 · 106 citations
The effects of service on multichannel retailers ' brand equity
2013 · 56 citations
Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet
2015 · 33 citations
Works
3 shown
Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance
Journal of International Marketing
·
2015
·
3 authors
106
citations
Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet
Cornell Hospitality Quarterly
·
2015
·
4 authors
·
Open access
33
citations
The effects of service on multichannel retailers ' brand equity
Journal of Services Marketing
·
2013
·
3 authors
56
citations