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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Rodoula H. Tsiotsou · Study

Home/Author

Rodoula H. Tsiotsou

27 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0003-2035-0334

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Citations2,279

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Most cited in this library

The role of perceived product quality and overall satisfaction on purchase intentions2005 · 501 citations
Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach2022 · 227 citations
Future research directions in tourism marketing2010 · 153 citations
The role of social and parasocial relationships on social networking sites loyalty2015 · 147 citations
Delineating the outcomes of sponsorship2009 · 134 citations

Works

27 shown

Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity

International Journal of Sports Marketing and Sponsorship·2024·4 authors

18citations

SDG commentary: collaboration services for sustainable development goal (SDG) partnerships

Journal of Services Marketing·2023·4 authors·editorial

26citations

Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Journal of Retailing and Consumer Services·2022·5 authors

227citations

Theory generation from literature reviews: A methodological guidance

International Journal of Consumer Studies·2022·4 authors

49citations

Delineating transformative value creation through service communications: an integrative framework

Journal of service management·2022·2 authors

32citations

In-home service consumption: A systematic review, integrative framework and future research agenda

Journal of Business Research·

2022

·2 authors

·review

·Open access

61citations

A service ecosystem experience-based framework for sport marketing

Service Industries Journal·2016·1 author

52citations

A framework for innovative service design

Service Industries Journal·2016·4 authors·Open access

25citations

The social aspects of consumption as predictors of consumer loyalty

Journal of service management·2016·1 author

48citations

The three-stage model of service consumption

Edward Elgar Publishing eBooks·2015·2 authors·chapter

45citations

The role of social and parasocial relationships on social networking sites loyalty

Computers in Human Behavior·2015·1 author

147citations

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Journal of Marketing Communications·2014·3 authors

70citations

Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

International Journal of Advertising·2014·3 authors

64citations

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

Journal of Services Marketing·2013·1 author

84citations

Testing a Hierarchy of Effects Model of Sponsorship Effectiveness

Journal of Sport Management·2012·2 authors

80citations

Developing a scale for measuring the personality of sport teams

Journal of Services Marketing·2012·1 author

73citations

Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece

Applying quality of life research·2012·2 authors·chapter

2citations

Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement

European Sport Management Quarterly·2012·2 authors

66citations

A stakeholder approach to international and national sport sponsorship

Journal of Business and Industrial Marketing·2011·1 author

52citations

Understanding the effects of market orientation and e‐marketing on service performance

Marketing Intelligence & Planning·2011·2 authors

106citations

Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

Journal of Marketing Communications·2011·1 author

26citations

Future research directions in tourism marketing

Marketing Intelligence & Planning·2010·2 authors

153citations

Delineating the effect of market orientation on services performance: a component-wise approach

Service Industries Journal·2009·1 author

72citations

Delineating the outcomes of sponsorship

International Journal of Retail & Distribution Management·2009·2 authors

134citations

Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

Journal of Marketing Management·2008·3 authors

27citations

The role of perceived product quality and overall satisfaction on purchase intentions

International Journal of Consumer Studies·2005·1 author

501citations

Applying event study analysis to assess the impact of marketing communication strategies: the case of sponsorship

Applied Financial Economics Letters·2005·2 authors

39citations