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James T. Rothe · Study
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Author
James T. Rothe
7 works
· latest 1998
· 3 institutions
cluster: provisional
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7
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7
Citations
245
Works here
7
72
74
78
85
97
98
Most cited in this library
Cannibalism and new product development
1978 · 61 citations
Effectiveness of sales forecasting methods
1978 · 52 citations
The Marketing Audit: Five Decades Later
1997 · 44 citations
The “Trade Dress” Controversy: A Case of Strategic Cross-Brand Cannibalization
1998 · 38 citations
Unit pricing: a positive response to consumerism
1972 · 26 citations
Works
7 shown
The “Trade Dress” Controversy: A Case of Strategic Cross-Brand Cannibalization
The Journal of Marketing Theory and Practice
·
1998
·
3 authors
38
citations
The Marketing Audit: Five Decades Later
The Journal of Marketing Theory and Practice
·
1997
·
3 authors
44
citations
Video Cassette Recorders: Their Impact on Viewers and Advertisers
Journal of Advertising Research
·
1985
·
2 authors
12
citations
Cannibalism and new product development
Business Horizons
·
1978
·
3 authors
61
citations
Effectiveness of sales forecasting methods
Industrial Marketing Management
·
1978
·
1 author
52
citations
Competitive Bidding for Marketing Research Services: Fact or Fiction?
Journal of Marketing
·
1974
·
2 authors
12
citations
Unit pricing: a positive response to consumerism
European Journal of Marketing
·
1972
·
3 authors
26
citations