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ArticleEffectiveness of sales forecasting methods

James T. Rothe1978

Article1978

Effectiveness of sales forecasting methods

52 citations·0/0 files stored·Industrial Marketing Management

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Forecasting Techniques and Applications Accounting and Organizational Management Innovation Diffusion and Forecasting

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1977Forecasting: Issues & Challenges for Marketing Management

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1983Strategic Planning And Forecasting Fundamentals 2002Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach 1995Does reliable information improve the accuracy of judgmental forecasts?

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Year1978

Typearticle

Published1978-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations52

Files0 public / 0

ShelfForecasting Techniques and Applications

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doi10.1016/0019-8501(78)90058-5

openalex_workW1974448834

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