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Xiaoyi Wang · Study
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Author
Xiaoyi Wang
22 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0001-7748-2296
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18
Citations
875
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Most cited in this library
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
2017 · 145 citations
P300 and categorization in brand extension
2007 · 109 citations
Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment
2019 · 84 citations
Event-related potential N270 correlates of brand extension
2007 · 62 citations
The influence of negative emotion on brand extension as reflected by the change of N2: A preliminary study
2010 · 56 citations
Works
22 shown
Decomposing loss aversion from a single neural signal
iScience
·
2024
·
3 authors
·
Open access
1
citations
The art of the deal: Deciphering the endowment effect from traders’ eyes
Science Advances
·
2023
·
5 authors
·
Open access
8
citations
RETRACTED ARTICLE: Achieving green tourism through environmental perspectives of green digital technologies, green innovation, and green HR practices
Environmental Science and Pollution Research
·
2023
·
3 authors
·
Open access
16
citations
Deep Reinforcement Learning for Sequential Targeting
Management Science
·
2022
·
4 authors
40
citations
Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study
Scientific Reports
·
2020
·
5 authors
·
Open access
48
citations
Attentional and emotional brain response to message framing in context of green marketing
Heliyon
·
2020
·
4 authors
·
Open access
41
citations
Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials
Psychology Research and Behavior Management
·
2020
·
5 authors
·
Open access
13
citations
Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment
Information Systems Research
·
2019
·
4 authors
84
citations
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
Journal of Marketing Research
·
2019
·
4 authors
44
citations
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
Marketing Science
·
2017
·
4 authors
·
Open access
145
citations
Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective
Frontiers in Neuroscience
·
2017
·
4 authors
·
Open access
28
citations
An examination on RFID innovation diffusions in Chinese public intelligent transportation services
International Journal of Mobile Communications
·
2015
·
4 authors
14
citations
Two-Stage Categorization in Brand Extension Evaluation: Electrophysiological Time Course Evidence
PLoS ONE
·
2014
·
3 authors
·
Open access
32
citations
N400 as an index of uncontrolled categorization processing in brand extension
Neuroscience Letters
·
2012
·
3 authors
48
citations
A usability-centred perspective on intention to use mobile payment
International Journal of Mobile Communications
·
2011
·
2 authors
18
citations
The influence of negative emotion on brand extension as reflected by the change of N2: A preliminary study
Neuroscience Letters
·
2010
·
4 authors
56
citations
The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study
Cyberpsychology Behavior and Social Networking
·
2010
·
6 authors
49
citations
The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study
Cyberpsychology Behavior and Social Networking
·
2009
·
6 authors
7
citations
The Status quo and Analysis of Post-80 Adults’ Sense of Responsibility
Journal of Chongqing Three-gorges University
·
2009
·
1 author
1
citations
P300 and categorization in brand extension
Neuroscience Letters
·
2007
·
4 authors
109
citations
Event-related potential N270 correlates of brand extension
Neuroreport
·
2007
·
4 authors
62
citations
From Neuroeconomics and Neuromarketing to Neuromanagement
Industrial Engineering and Engineering Management
·
2006
·
1 author
11
citations