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David Graham Tonks · Study

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David Graham Tonks

7 works· latest 2018· 1 institutionscluster: provisional

h-index7

i106

Citations184

Works here7

97

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02

05

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18

Most cited in this library

Validity and the design of market segments2009 · 60 citations
Marketing as Cooking: The Return of the Sophists2002 · 39 citations
Using Marketing Simulations for Teaching and Learning2002 · 24 citations
Marketing (as) Rhetoric: paradigms, provocations, and perspectives2018 · 20 citations
A framework for understanding learning from management simulations1997 · 19 citations

Works

7 shown

Marketing (as) Rhetoric: paradigms, provocations, and perspectives

Journal of Marketing Management·2018·9 authors·Open access

20citations

Validity and the design of market segments

Journal of Marketing Management·2009·1 author

60citations

The Processing and Pedagogy of Marketing Simulations

The Marketing Review·2005·1 author

15citations

Marketing as Cooking: The Return of the Sophists

Journal of Marketing Management·2002·1 author

39citations

Using Marketing Simulations for Teaching and Learning

Active Learning in Higher Education·2002·1 author

24citations

Market Segments: Fallacies and Faults

The Marketing Review·2001·2 authors

7citations

A framework for understanding learning from management simulations

Journal of Computer Assisted Learning·1997·1 author

19citations