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The Processing and Pedagogy of Marketing Simulations · Study

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ArticleThe Processing and Pedagogy of Marketing Simulations

David Graham Tonks2005

Article2005

The Processing and Pedagogy of Marketing Simulations

David Graham Tonks

15 citations·0/0 files stored·The Marketing Review

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Management and Marketing Education Educational Games and Gamification Innovative Teaching Methodologies in Social Sciences

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2020The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify 2010Constructivist Use of Business Simulators in Education

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Year2005

Typearticle

Published2005-12-01

VenueThe Marketing Review

ISSN-L1469-347X

Languageen

Citations15

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1362/146934705775186872

openalex_workW1970533272

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