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The Processing and Pedagogy of Marketing Simulations
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The Processing and Pedagogy of Marketing Simulations (2005)The Processing and Pedagogy of Marketing …The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify (2020)The effects of product catego…Constructivist Use of Business Simulators in Education (2010)Constructivist Use of Busines…Taxonomy of Educational Objectives: The Classification of Educational Goals, Handbook I: Cognitive Domain (1956)Experiential Learning : Experience as the Source of Learning and Development (1983)A taxonomy for learning, teaching, and assessing : a revision of Bloom's taxonomy of educational objectives (2001)Coefficient Alpha and the Internal Structure of Tests (1951)Generalized expectancies for internal versus external control of reinforcement. (1966)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)How Superhero Characters Shape Brand Alliances and Leverage the Local Brand: The Evidence from Indonesia (2022)
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  • 2020The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify8 cited
  • 2010Constructivist Use of Business Simulators in Education4 cited

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