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Judith A. Weaver · Study

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Judith A. Weaver

1 works· latest 1988· 1 institutionscluster: provisional

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i101

Citations11

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A Content Analysis of CPA Advertising in National Print Media From 1979 to 19841988 · 11 citations

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A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984

Journal of the Academy of Marketing Science·1988·3 authors

11citations