SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984 · Study

ArticleShelves

ArticleA Content Analysis of CPA Advertising in National Print Media From 1979 to 1984

Robert E. Hite1988

Article1988

A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984

Robert E. Hite · Norman O. Schultz · Judith A. Weaver

11 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Accounting Education and Careers Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

1921Survey of current business 2002Attitudes Toward Advertising by Accountants 1985Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1981The relationship between return and market value of common stocksarticle · 1 shared reference 2000Capital-skill Complementarity and Inequality: A Macroeconomic Analysisarticle · 1 shared reference 2000The Resurgence of Growth in the Late 1990s: Is Information Technology the Story?article · 1 shared reference 1998Computing Inequality: Have Computers Changed the Labor Market?article · 1 shared reference 1995Tightening Environmental Standards: The Benefit-Cost or the No-Cost Paradigm?article · 1 shared reference 1985Macroeconomic determinants of growth: Cross-country evidencearticle · 1 shared reference

Details

Year1988

Typearticle

Published1988-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/bf02723353

openalex_workW2139329293

Links

Imported from OpenAlex (CC0) — nothing here is generated.