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Kenneth E. Clow · Study
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Author
Kenneth E. Clow
24 works
· latest 2018
· 3 institutions
cluster: provisional
Works
24 shown
Experiential Marketing
Routledge eBooks
·
2018
·
3 authors
·
chapter
17
citations
Concise Encyclopedia of Advertising
Routledge eBooks
·
2014
·
4 authors
·
book
16
citations
Essentials of Marketing Research: Putting Research into Practice
Sage eBooks
·
2014
·
2 authors
·
book
93
citations
Ethical Issues in the Age of the Internet: A Study of Students' Perceptions Using the Multidimensional Ethics Scale
Journal of Internet Commerce
·
2011
·
4 authors
22
citations
Marketing Management: A Customer-Oriented Approach
·
2009
·
2 authors
·
book
20
citations
Accountants' attitudes toward advertising: a longitudinal study
Journal of Services Marketing
·
2009
·
4 authors
24
citations
An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services
Services Marketing Quarterly
·
2008
·
4 authors
18
citations
Web Site Interaction Satisfaction: Scale Development Considerations
Journal of Internet Commerce
·
2008
·
2 authors
17
citations
The relationship of the visual element of an advertisement to service quality expectations and source credibility
Journal of Services Marketing
·
2006
·
4 authors
81
citations
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Prentice-Hall, Inc eBooks
·
2006
·
2 authors
·
book
15
citations
Integrated Advertising, Promotion & Marketing Communications
·
2004
·
2 authors
·
book
41
citations
Integrated Advertising, Promotion and Marketing Communications
·
2002
·
2 authors
286
citations
The Role of Organizational Communications on Employee Perceptions of a Firm
Journal of Professional Services Marketing
·
2000
·
3 authors
34
citations
Interactive Distance Learning: Impact on Student Course Evaluations
Journal of Marketing Education
·
1999
·
1 author
71
citations
The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry
Journal of Services Marketing
·
1999
·
2 authors
105
citations
Reducing Perceived Risk Through Advertising Service Quality Cues
Journal of Professional Services Marketing
·
1998
·
3 authors
56
citations
A Longitudinal Study of the Stability of Consumer Expectations of Services
Journal of Business Research
·
1998
·
3 authors
64
citations
The antecedents of consumer expectations of services: an empirical study across four industries
Journal of Services Marketing
·
1997
·
4 authors
123
citations
The importance of service quality determinants in advertising a professional service: an exploratory study
Journal of Services Marketing
·
1996
·
3 authors
52
citations
Teaching Methodologies Used in Basic Marketing: An Empirical Investigation
Journal of Marketing Education
·
1996
·
2 authors
31
citations
Managing consumer expectations of low‐margin, high‐volume services
Journal of Services Marketing
·
1995
·
2 authors
55
citations
Patient expectations of dental services. Image affects expectations, and expectations affect perceived service quality.
PubMed
·
1995
·
3 authors
39
citations
Increasing Job Satisfaction of Service Personnel
Journal of Services Marketing
·
1994
·
2 authors
214
citations
Building a competitive advantage for service firms: measurement of consumer expectations of service quality
Journal of Services Marketing
·
1993
·
2 authors
118
citations