Integrated Advertising, Promotion and Marketing Communications

Kenneth E. Clow · Donald Baack

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

Abstract

PART 1: THE IMC FOUNDATION Chapter 1. Integrated Marketing Communications Chapter 2. Corporate Image and Brand Management Chapter 3. Buyer Behaviors Chapter 4. The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Chapter 5. Advertising Management Chapter 6. Advertising Design: Theoretical Frameworks and Types of Appeals Chapter 7. Advertising Design: Message Strategies and Executional Frameworks PART 3: IMC MEDIA TOOLS Chapter 8. Traditional Media Channels Chapter 9. E-active Marketing Chapter 10. Alternative Marketing PART 4: IMC PROMOTIONAL TOOLS Chapter 11. Database and Direct Response Marketing and Personal Selling Chapter 12. Sales Promotions Chapter 13. Public Relations and Sponsorship Programs PART 5: IMC ETHICS, REGULATION, AND EVALUATION Chapter 14. Regulations and Ethical Concerns Chapter 15. Evaluating an Integrated Marketing Program

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2006Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity 2008The meanings of branded products: A cross-national scale development and meaning assessment 2007The role of corporate brand image in the selection of new subcontractors 2008An inside-out approach to integrated marketing communication 2020Co-creating brand image and reputation through stakeholder’s social network 2020ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA DI JAKARTA 2006The relationship of the visual element of an advertisement to service quality expectations and source credibility 2005A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept

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