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• 2008The meanings of branded products: A cross-national scale development and meaning assessment151 cited
• 2006Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity151 cited
• 2007The role of corporate brand image in the selection of new subcontractors109 cited
• 2008An inside-out approach to integrated marketing communication95 cited
• 2020Co-creating brand image and reputation through stakeholder’s social network90 cited
• 2020ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA DI JAKARTA82 cited
• 2006The relationship of the visual element of an advertisement to service quality expectations and source credibility81 cited
• 2005A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept79 cited
• 2003Selecting a professional service provider from the short list78 cited
• 2012ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions76 cited
• 2011Attitude toward the advertising music: an overlooked potential pitfall in commercials67 cited
• 2015Linguistic Characteristics of Commercial and Social Advertising Slogans65 cited
• 2005New paradigm – IMC – under fire61 cited