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The relative importance of brands in modified rebuy purchase situations · Study

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ArticleThe relative importance of brands in modified rebuy purchase situations

Alex Ricardo Zablah2010

Article2010

The relative importance of brands in modified rebuy purchase situations

Alex Ricardo Zablah · Brian P. Brown · Naveen Donthu

122 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1977Estimating Nonresponse Bias in Mail Surveys 1963A Behavioral Theory of the Firm

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Year2010

Typearticle

Published2010-04-19

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations122

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijresmar.2010.02.005

openalex_workW2018411503

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