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What factors influence buying center brand sensitivity? · Study

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What factors influence buying center brand sensitivity?

Brian P. Brown, Alex Ricardo Zablah, Danny Norton Bellenger, Naveen Donthu

2011-07-21articleIndustrial Marketing Management110 citationsclosed

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

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1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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2018Brand worlds: Introducing experiential marketing to B2B branding

2018Adoption of the Internet of Things technologies in business procurement: impact on organizational buying behavior

2019Service innovation and adoption in industrial markets: An SME perspective

2019The untapped potential of B2B advertising: A literature review and future agenda

Details

Year2011

Typearticle

VenueIndustrial Marketing Management

Languageen

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Identifiers

doi10.1016/j.indmarman.2011.06.008

openalex_workW2079917821

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