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Ronald Hoverstad · Study

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Ronald Hoverstad

4 works· latest 1995· 1 institutionscluster: provisional

h-index4

i104

Citations72

Works here4

85

90

91

95

Most cited in this library

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings1985 · 28 citations
The use of survival analysis to examine sales force turnover of part-time and full-time sales employees1990 · 19 citations
The VASE scales: Measures of viewpoints about sexual embeds in advertising1991 · 14 citations
Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-19931995 · 11 citations

Works

4 shown

Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-1993

Marketing Education Review·1995·3 authors

11citations

The VASE scales: Measures of viewpoints about sexual embeds in advertising

Journal of Business Research·1991·4 authors

14citations

The use of survival analysis to examine sales force turnover of part-time and full-time sales employees

International Journal of Research in Marketing·1990·3 authors

19citations

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

Journal of Consumer Research·1985·2 authors

28citations