Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

Barbara Loken · Ronald Hoverstad

28 citations0/0 files storedJournal of Consumer Research

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Memory Processes and Influences

Abstract

Relationships between recalled information and subsequent attitudes toward chosen and rejected alternatives were explored under different experimental conditions. Memory for product information and effects of amount recalled on subsequently reported attitudes varied as a function of the processing objective and chosen or rejected alternatives. Results are discussed in terms of recent theoretical models describing effects of memory on judgments.

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