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Impact of gender on perceptual fit evaluation for prestige brands · Study

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ArticleImpact of gender on perceptual fit evaluation for prestige brands

Kong Cheen Lau2009

Article2009

Impact of gender on perceptual fit evaluation for prestige brands

Kong Cheen Lau · Ian Phau

21 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1988Possessions and the Extended Self 1997Dimensions of Brand Personality 1995Building Strong Brands 1990Consumer Evaluations of Brand Extensions 1986The Elaboration Likelihood Model of Persuasion 2001Gender differences in personality traits across cultures: Robust and surprising findings.

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2021The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study 2012Brand extension: using parent brand personality as leverage

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Year2009

Typearticle

Published2009-11-06

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations21

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2009.30

openalex_workW2060885603

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