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Thomas A. Burnham · Study

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Thomas A. Burnham

5 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-9459-2665

h-index5

i105

Citations2,041

Works here5

03

18

20

21

Most cited in this library

Consumer Switching Costs: A Typology, Antecedents, and Consequences2003 · 1,857 citations
Do we understand each other? Toward a simulated empathy theory for entrepreneurship2020 · 80 citations
Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking2020 · 43 citations
WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH2018 · 31 citations
Structural topic modelling segmentation: a segmentation method combining latent content and customer context2021 · 30 citations

Works

5 shown

Structural topic modelling segmentation: a segmentation method combining latent content and customer context

Journal of Marketing Management·2021·3 authors

30citations

Do we understand each other? Toward a simulated empathy theory for entrepreneurship

Journal of Business Venturing·2020·2 authors

80citations

Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking

Journal of Product & Brand Management·2020·2 authors

43citations

WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH

The Journal of Marketing Theory and Practice·2018·2 authors

31citations

Consumer Switching Costs: A Typology, Antecedents, and Consequences

Journal of the Academy of Marketing Science·2003·3 authors

1,857citations