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Doyle L. Weiss

18 works· latest 2006· 3 institutionscluster: provisional

h-index14

i1018

Citations587

Works here18

Most cited in this library

Price Sensitivity and Television Advertising Exposures: Some Empirical Findings1992 · 87 citations
Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation1995 · 73 citations
Determinants of Market Share1976 · 47 citations
CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*1975 · 44 citations
The Effects of Serial Correlation and Data Aggregation on Advertising Measurement1983 · 37 citations

Works

18 shown

Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation

SSRN Electronic Journal·2006·2 authors·preprint·Open access

14citations

Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

Journal of Advertising·1995·2 authors

73citations

Price Sensitivity and Television Advertising Exposures: Some Empirical Findings

Marketing Science·1992·3 authors

87citations

Incorporating choice dynamics in models of consumer behavior

Marketing Letters·1991·12 authors

24citations

Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models

Journal of Marketing Research·1986·3 authors

14citations

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Journal of Marketing Research·1983·3 authors

37citations

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Journal of Marketing Research·1983·3 authors

11citations

On the Econometric Measurement of the Duration of Advertising Effect on Sales

Journal of Marketing Research·1982·2 authors

28citations

On the Econometric Measurement of the Duration of Advertising Effect on Sales

Journal of Marketing Research·1982·2 authors

22citations

Testing Cumulative Advertising Effects: A Comment on Methodology

Journal of Marketing Research·1980·2 authors

32citations

The Periodic Pain of Lydia E. Pinkham

The Journal of Business·1978·3 authors

24citations

Logically Consistent Market Share Models II

Journal of Marketing Research·1976·2 authors

29citations

Determinants of Market Share

Lecture notes in economics and mathematical systems·1976·1 author·chapter

47citations

CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*

Decision Sciences·1975·2 authors

44citations

An Analysis of Competitive Market Behavior

Journal of Marketing Research·1974·2 authors

34citations

An Analysis of the Demand Structure for Branded Consumer Products

Applied Economics·1969·1 author

11citations

Determinants of Market Share

Journal of Marketing Research·1968·1 author

28citations

Determinants of Market Share

Journal of Marketing Research·1968·1 author

28citations