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Incorporating choice dynamics in models of consumer behavior · Study

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ArticleIncorporating choice dynamics in models of consumer behavior

Leigh M. McAlister1991

Article1991

Incorporating choice dynamics in models of consumer behavior

Leigh M. McAlister · Rajendra K. Srivastava · Joël L. Horowitz · Morgan Jones · Wagner A. Kamakura · Jack D. Kulchitsky +6 more

24 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1962Individual Choice Behavior 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1989A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration 1978Brand Loyalty: Measurement and Management 1982Variety Seeking Behavior: An Interdisciplinary Review 1978Brand Loyalty: Measurement and Management 1986A Reference Price Model of Brand Choice for Frequently Purchased Products 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

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Year1991

Typearticle

Published1991-08-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations24

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00554129

openalex_workW2037462736

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