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Omar Ahmad Al Serhan · Study
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Author
Omar Ahmad Al Serhan
2 works
· latest 2015
· 1 institutions
cluster: provisional
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27
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15
Most cited in this library
Expressing herself through brands: the Arab woman’s perspective
2015 · 19 citations
Mapping Studies on Consumer Boycotting in International Marketing
2015 · 8 citations
Works
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Mapping Studies on Consumer Boycotting in International Marketing
TRANSNATIONAL MARKETING JOURNAL
·
2015
·
2 authors
8
citations
Expressing herself through brands: the Arab woman’s perspective
Journal of Research in Marketing and Entrepreneurship
·
2015
·
4 authors
19
citations