Article2015

Mapping Studies on Consumer Boycotting in International Marketing

8 citations0/0 files storedTRANSNATIONAL MARKETING JOURNAL

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer behavior in food and health

Abstract

Consumer boycotting behaviour has serious consequences for organisations targeted. In this paper, a review of literature on boycotting from 1990 to 2013 is presented. Several consumer boycotting types are identified based on motivations underlying. These are influenced by religious beliefs, cultural values and political opinions. We have scanned all articles dealing with consumer boycotting behaviour in marketing literature. 115 scholarly articles published in 25 top marketing journals as ranked in the ABS (Association of Business Journal Schools) Review from 1990 to 2013 are reviewed. Along with outlining the research in this area, we also wanted to assess the level of attention paid to brand loyalty in relation to boycotting behaviour. Despite the fact that existing literature listed a number of factors that can potentially trigger consumers’ boycotts i.e. religion, war, political, economic, cultural, environmental, and ethical reasons. Nevertheless, there is no ranking of factors indicating which one are the most influential (e.g. long lasting, most damaging in terms of brand loyalty, etc.). Our review also suggests that boycott campaigns in developed nations are mainly motivated by economic triggers. However, in developing nations boycott calls and campaigns were motivated by religious triggers or by ethical triggers. The impact of boycotting on consumers’ brand loyalty, relation between religion, race, country of origin and the level of regional as well as national development would need to be researched further in order to shed light on its effect on the success or failure of boycott calls from consumers’ perspective and the prevention of such calls from the targeted firms’ point of view.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China 1891Black's Law Dictionary 2004Why We Boycott: Consumer Motivations for Boycott Participation 1999The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment 2001Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts 2004Religious Influences on Shopping Behaviour: An Exploratory Study 2000Consumer boycotts: effecting change through the marketplace and the media 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.