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Roger Mortimore · Study

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Roger Mortimore

10 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0001-6791-3873

h-index7

i105

Citations210

Works here10

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Most cited in this library

The Routledge Companion to Contemporary Brand Management2016 · 63 citations
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective2003 · 62 citations
Examining the academic/commercial divide in marketing research2009 · 23 citations
Political communication in Britain : the leader debates, the campaign and the media in the 2010, general election2011 · 15 citations
Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election2017 · 13 citations

Works

10 shown

Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election

Loughborough University Research Repository (Loughborough University)·2018·3 authors·book·Open access

7citations

Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election

·2017·3 authors

13citations

Political Communication in Britain

Springer eBooks·2016·2 authors·book

6citations

The Routledge Companion to Contemporary Brand Management

Routledge eBooks·2016·3 authors·book

63citations

Political Communications

Routledge eBooks·2013·3 authors·book

7citations

Political communication in Britain : the leader debates, the campaign and the media in the 2010, general election

·2011·3 authors

15citations

Political Communication in Britain

Palgrave Macmillan UK eBooks·2011·3 authors·book

8citations

Examining the academic/commercial divide in marketing research

European Journal of Marketing·2009·4 authors·Open access

23citations

Political Communications:The General Election Campaign of 2005

·2007·4 authors

6citations

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

Journal of Marketing Management·2003·3 authors

62citations