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Ramaprasad M. Unni · Study

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Ramaprasad M. Unni

5 works· latest 2010· 2 institutionscluster: provisional

h-index5

i104

Citations385

Works here5

06

07

09

10

Most cited in this library

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising2007 · 269 citations
Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience2009 · 73 citations
Price Sensitivity Measurement and New Product Pricing: A Cognitive Response Approach2007 · 25 citations
Context specificity in use of price information sources2010 · 13 citations
Location-Based Services2006 · 5 citations

Works

5 shown

Context specificity in use of price information sources

Journal of Consumer Marketing·2010·3 authors

13citations

Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Journal of Retailing·2009·3 authors

73citations

Price Sensitivity Measurement and New Product Pricing: A Cognitive Response Approach

Portland International Conference on Management of Engineering and Technology (PICMET)·2007·3 authors·other

25citations

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

Journal of Interactive Advertising·2007·2 authors

269citations

Location-Based Services

IGI Global eBooks·2006·2 authors·chapter

5citations