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Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience · Study

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ArticleComputer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Charla Mathwick2009

Article2009

Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Charla Mathwick · Janet D. Wagner · Ramaprasad M. Unni

73 citations·0/0 files stored·Journal of Retailing

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Structural Equations with Latent Variables.1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1975Beyond boredom and anxiety

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Details

Year2009

Typearticle

Published2009-12-17

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations73

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.jretai.2009.11.001

openalex_workW2065339154

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