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William C. Gaidis · Study

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William C. Gaidis

6 works· latest 1991· 3 institutionscluster: provisional

h-index6

i106

Citations733

Works here6

81

87

89

90

91

Most cited in this library

Behavioral Learning Theory: Its Relevance to Marketing and Promotions1981 · 393 citations
A cross-cultural comparison of the ethics of business students1991 · 201 citations
The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages1989 · 51 citations
Management of Experiential Learning Projects in Marketing Coursework1990 · 34 citations
An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework1990 · 29 citations

Works

6 shown

A cross-cultural comparison of the ethics of business students

Journal of Business Ethics·1991·2 authors

201citations

Management of Experiential Learning Projects in Marketing Coursework

Journal of Marketing Education·1990·2 authors

34citations

An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework

Journal of Marketing Education·1990·2 authors

29citations

The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages

Journal of Consumer Affairs·1989·3 authors

51citations

ELIMINATION AND CHOICE PHASES IN EVOKED SET FORMATION

Journal of Consumer Marketing·1987·3 authors

25citations

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

Journal of Marketing·1981·2 authors

393citations