The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages

Abstract

Thousands of consumers are injured annually using consumer products. It is intuitively plausible that vivid product warnings may improve communication of the hazards associated with product use, yet vividness effects have been difficult to demonstrate empirically. Vivid product warnings are shown to increase accurate memory of the hazards associated with product use by enhancing cognitive elaboration on the content of a product warning message. Moreover, vivid product warnings may not, in and of themselves, generate negative elaborations regarding the safety of the product in question.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 51 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.