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The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages
16 references·0 citing·44 second hop
The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages (1989)The Use of Vivid Stimuli to Enhance Compr…Information Processing Research in Advertising (2026)Information Processing Resear…Advances in Consumer Research (2025)Advances in Consumer ResearchPrinciples of Educational and Psychological Measurement and Evaluation (2019)Principles of Educational and…Miscomprehension Rates for Prescription Drug Advertisements (2012)Miscomprehension Rates for Pr…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…The Nature and Methodological Implications of the Cognitive Representation of Products (1987)The Nature and Methodological…Examining the Vividness Controversy: An Availability-Valence Interpretation (1986)Examining the Vividness Contr…Detecting and Explaining Vividness Effects in Attitudinal Judgments (1984)Detecting and Explaining Vivi…An Empirical Study of Consumers’ Sensitivity to the Wording of Affirmative Disclosure Messages (1984)An Empirical Study of Consume…Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…Viewer Miscomprehension of Televised Communication: Selected Findings (1982)Viewer Miscomprehension of Te…Viewer Miscomprehension of Televised Communication: A Comment (1982)Viewer Miscomprehension of Te…Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer (1982)Corrective Advertising and Af…Policy-Related Experiments on Information Provision: A Normative Model and Explication (1980)Policy-Related Experiments on…Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations (1980)Message-Evoked Thoughts: Pers…Cognitive Psychology and Information Processing: An Introduction (1979)Cognitive Psychology and Info…Self-schemata and processing information about the self. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1983Consumer Behavior: Implications for Marketing Strategy664 cited
  • 1979Cognitive Psychology and Information Processing: An Introduction623 cited
  • 2019Principles of Educational and Psychological Measurement and Evaluation347 cited
  • 1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
  • 1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations266 cited
  • 1986Examining the Vividness Controversy: An Availability-Valence Interpretation238 cited
  • 2026Information Processing Research in Advertising235 cited
  • 1987The Nature and Methodological Implications of the Cognitive Representation of Products104 cited
  • 1982Viewer Miscomprehension of Televised Communication: Selected Findings80 cited
  • 1982Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer63 cited
  • 2012Miscomprehension Rates for Prescription Drug Advertisements26 cited
  • 1982Viewer Miscomprehension of Televised Communication: A Comment20 cited
  • 1984An Empirical Study of Consumers’ Sensitivity to the Wording of Affirmative Disclosure Messages

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17 cited
  • 1980Policy-Related Experiments on Information Provision: A Normative Model and Explication10 cited
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