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Information Processing Research in Advertising · Study

BookInformation Processing Research in Advertising

Richard Harris2026

Book2026

Information Processing Research in Advertising

235 citations·0/0 files stored·Routledge eBooks

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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2008Rethinking theoretical approaches to stigma: A Framework Integrating Normative Influences on Stigma (FINIS)2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts 2011Designing persuasive destination websites: A mental imagery processing perspective 2020Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial 1981Statistical Power and Effect Size in Marketing Research 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads 1996Viewers' Recognition of Brands Placed Within a Film 1993The Operation of Visual Imagery as a Mediator of Advertising Effects

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Year2026

Typebook

Published2026-07-17

VenueRoutledge eBooks

Languageen

Citations235

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4324/9781042010066

openalex_workW584649233

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