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Information Processing Research in Advertising
0 references·16 citing·55 second hopsampled
Information Processing Research in Advertising (2026)Information Processing Research in Advert…Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial (2020)Influencer Marketing: An Expl…Designing persuasive destination websites: A mental imagery processing perspective (2011)Designing persuasive destinat…Rethinking theoretical approaches to stigma: A Framework Integrating Normative Influences on Stigma (FINIS) (2008)Rethinking theoretical approa…Assessing the Effects of Animation in Online Banner Advertising (2004)Assessing the Effects of Anim…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…The Impact of Verbal Anchoring on Consumer Response to Image Ads (2000)The Impact of Verbal Anchorin…An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness (2000)An Empirical Test of an Updat…When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice? (1999)When Can Affective Conditioni…Viewers' Recognition of Brands Placed Within a Film (1996)Viewers' Recognition of Brand…Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues (1996)Tangibility in Services Adver…Consumer's means-end chains for “think” and “feel” products (1995)Consumer's means-end chains f…The Operation of Visual Imagery as a Mediator of Advertising Effects (1993)The Operation of Visual Image…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…Manipulating Message Involvement in Advertising Research (1989)Manipulating Message Involvem…Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels (1988)Advertising's Immediate and D…Statistical Power and Effect Size in Marketing Research (1981)Statistical Power and Effect …Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Foundations of social theory (1990)The three worlds of welfare capitalism (1990)Health‐related stigma (2009)The Public Stigma of Mental Illness (2013)Conceptualizing and measuring mental illness stigma: The mental illness stigma framework and critical review of measures. (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Visual attention toward tourism photographs with text: An eye-tracking study (2015)How smart tourism technologies affect tourist destination loyalty (2020)The role of visual cues in eWOM on consumers’ behavioral intention and decisions (2021)Information and Consumer Behavior (1970)Principles of Marketing (1972)Measuring the Involvement Construct (1985)Investigating the effects of service quality dimensions and expertise on loyalty (2009)How to transform consumers into fans of your brand (2012)Spreading the word through likes on Facebook (2013)Image-Music-Text (1977)Dimensions of Consumer Expertise (1987)Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)Articulating a New Framework for Visual Metaphors in Advertising (2011)Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach (2020)Advances in Consumer Research (2025)Telling more than we can know: Verbal reports on mental processes. (1977)The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers (2007)Imagery and Verbal Processes (2013)The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2019)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)Relationship marketing: the influence of consumer involvement on perceived service benefits (2006)Involvement theory in constructing bloggers' intention to purchase travel products (2009)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)An Information Processing Theory of Consumer Choice (1979)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)The Effect of Banner Advertising on Internet Purchasing (2006)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Statistical power of psychological research: What have we gained in 20 years? (1990)Tactile Stimulation and Consumer Response (1992)The Unfavorable Economics of Measuring the Returns to Advertising * (2015)Building Theories from Case Study Research (1989)Case Study Research: Design and Methods (1991)The theory of planned behavior (1991)Perceived risk factors assessment: during pandemic via digital buying (2024)Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance (2024)Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior (2024)Marketing Research (1970)Salience Effects in Brand Recall (1986)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)A Managerial Investigation into the Product Placement Industry (2005)Sales and Marketing Management (2007)Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012)
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  • 2008Rethinking theoretical approaches to stigma: A Framework Integrating Normative Influences on Stigma (FINIS)524 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2011Designing persuasive destination websites: A mental imagery processing perspective287 cited
  • 2020Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial277 cited
  • 1981Statistical Power and Effect Size in Marketing Research270 cited
  • 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads229 cited
  • 1996Viewers' Recognition of Brands Placed Within a Film228 cited
  • 1993The Operation of Visual Imagery as a Mediator of Advertising Effects207 cited
  • 1988Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels196 cited
  • 1996Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues185 cited
  • 1999When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?177 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 1989Manipulating Message Involvement in Advertising Research159 cited
  • 2004

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Assessing the Effects of Animation in Online Banner Advertising
159 cited
  • 1995Consumer's means-end chains for “think” and “feel” products150 cited
  • 2000An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness141 cited