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Clive Helm · Study

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Clive Helm

7 works· latest 2014· 1 institutionscluster: provisional

h-index7

i107

Citations263

Works here7

07

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14

Most cited in this library

Extending the value chain – A conceptual framework for managing the governance of co-created brand equity2010 · 55 citations
Exploring the impact of silos in achieving brand orientation2013 · 44 citations
Outsourcing for competitive advantage: An examination of seven legacy airlines2008 · 40 citations
Extending Porter's generic strategies: from three to eight2014 · 35 citations
Institutionalizing idealism: the adoption of CSR practices2010 · 34 citations

Works

7 shown

Extending Porter's generic strategies: from three to eight

European J of International Management·2014·3 authors

35citations

Exploring the impact of silos in achieving brand orientation

Journal of Marketing Management·2013·3 authors

44citations

Institutionalizing idealism: the adoption of CSR practices

Journal of Global Responsibility·2010·5 authors·Open access

34citations

Extending the value chain – A conceptual framework for managing the governance of co-created brand equity

Journal of Brand Management·2010·2 authors

55citations

Brand governance: The New Agenda in brand management

Journal of Brand Management·2010·2 authors·Open access

30citations

Outsourcing for competitive advantage: An examination of seven legacy airlines

Journal of Air Transport Management·2008·2 authors

40citations

From tech-led to brand-led—has the internet portal business grown up?

Journal of Brand Management·2007·1 author

25citations