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Brand governance: The New Agenda in brand management · Study

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ArticleBrand governance: The New Agenda in brand management

Clive Helm2010

OA

Articlebronze2010

Brand governance: The New Agenda in brand management

Clive Helm · Richard Jones

30 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2018The Essential Drucker

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Year2010

Typearticle

Published2010-07-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations30

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2010.20

openalex_workW2038042374

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