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Brand governance: The New Agenda in brand management
1 references·2 citing·11 second hop
Brand governance: The New Agenda in brand management (2010)Brand governance: The New Agenda in brand…The Essential Drucker (2018)The Essential DruckerTwenty-one years of the Journal of Brand Management: A commemorative review (2014)Twenty-one years of the Journ…Conceptualizing the brand in social media community: The five sources model (2014)Conceptualizing the brand in …Luxury brand marketing – The experience is everything! (2009)The specificity of luxury management: Turning marketing upside down (2009)Toward a theory of brand co-creation with implications for brand governance (2010)Qualitative Data Analysis: An Expanded Sourcebook (1994)Theory Building From Cases: Opportunities And Challenges (2007)Users of the world, unite! The challenges and opportunities of Social Media (2009)Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources, Value for Money, and Value in Use (2016)Consumer Behavior in Social Commerce Adoption: Systematic Literature Review (2020)Customer Knowledge Management Competence: Towards a Theoretical Framework (2005)The Uses and Abuses of Agency Theory (2009)The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model (2010)
this work references cited by second hop

References

  • 2018The Essential Drucker424 cited

Cited by

  • 2014Conceptualizing the brand in social media community: The five sources model121 cited
  • 2014Twenty-one years of the Journal of Brand Management: A commemorative review9 cited

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