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Damla Aktan · Study
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Damla Aktan
1 works
· latest 2015
· 1 institutions
cluster: provisional
ORCID 0000-0001-9666-0641
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I love to hate you: Loyalty for disliked brands and the role of nostalgia
2015 · 50 citations
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I love to hate you: Loyalty for disliked brands and the role of nostalgia
Journal of Brand Management
·
2015
·
4 authors
50
citations