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I love to hate you: Loyalty for disliked brands and the role of nostalgia · Study

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ArticleI love to hate you: Loyalty for disliked brands and the role of nostalgia

Melike Demirbağ Kaplan2015

Article2015

I love to hate you: Loyalty for disliked brands and the role of nostalgia

Melike Demirbağ Kaplan · Cansu Yıldırım · Selin Gülden · Damla Aktan

50 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Nostalgia and Consumer Behavior

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1994The Commitment-Trust Theory of Relationship Marketing 2025Advances in Consumer Research 1996The Behavioral Consequences of Service Quality 1986Psychology of intergroup relations 2004Strategies for ensuring trustworthiness in qualitative research projects 1988Possessions and the Extended Self 2010Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory

Cited by

2022Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation 2024The phenomenon of brand hate: a systematic literature review 2024Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon 2021Redefining brand hijacking from a non-collaborative brand co-creation perspective 2017Antecedents and consequences of brand loyalty 2020Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear

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Year2015

Typearticle

Published2015-02-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations50

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2015.10

openalex_workW249391359

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2023You fooled me, so I’ll tell you about myself! personnel-related brand betrayal experiences and disclosure of personal information

2021Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty