Article2011

Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents

Beatriz Moliner Velázquez · Irene Gil Saura · María Eugenia Ruíz Molina

108 citations0/0 files storedJournal Of Vacation Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

Abstract

Research on loyalty in tourism is becoming an area particularly relevant in the design of strategies for tourism companies oriented towards creating and continuing customer relationships. In this context, the present paper aims at studying loyalty formation in its two approaches (attitudinal and behavioral) from a dual purpose. First, we conduct a literature review on loyalty conceptualization in the context of tourism and focus on the main background — satisfaction, service quality, value and customer commitment — and moderator variables — consumer variety seeking and demographic characteristics. Then a model about direct and indirect relationships between these variables is presented. Next, further research and practical implication of this approach are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 108 citations exist upstream.

References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1996The Behavioral Consequences of Service Quality 1992Measuring Service Quality: A Reexamination and Extension 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Whence Consumer Loyalty?2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1984A Service Quality Model and its Marketing Implications

Cited by

2014Theoretical examination of destination loyalty formation 2016A formative model of the relationship between destination quality, tourist satisfaction and intentional loyalty: An empirical test in Vietnam 2019Customer value in tourism and hospitality: Broadening dimensions and stretching the value-satisfaction-loyalty chain 2012Jokes build community: Mature tourists’ positive emotions 2013Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.