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María Eugenia Ruíz Molina · Study
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Author
María Eugenia Ruíz Molina
46 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-5307-7111
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36
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1,872
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Most cited in this library
Are there gender differences in e-learning use and assessment? Evidence from an interuniversity online project in Europe
2010 · 160 citations
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
2014 · 138 citations
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
2017 · 124 citations
“Green” practices as antecedents of functional value, guest satisfaction and loyalty
2020 · 114 citations
Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents
2011 · 108 citations
Works
46 shown
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender
Journal Of Vacation Marketing
·
2024
·
5 authors
·
Open access
19
citations
How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality
Journal of Industrial and Business Economics
·
2023
·
5 authors
·
Open access
14
citations
Sustainability‐oriented innovation in retailing
Psychology and Marketing
·
2023
·
4 authors
·
Open access
21
citations
Educación de turismo en la Universidad de Valencia
Estudios Turísticos
·
2023
·
1 author
·
Open access
0
citations
Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?
International Journal of Retail & Distribution Management
·
2023
·
4 authors
·
Open access
26
citations
‘Green’ practices and value co-creation: does guest culture make a difference?
Economic Research-Ekonomska Istraživanja
·
2022
·
4 authors
·
Open access
15
citations
Understanding innovativeness and commitment to sustainable service practices
Journal of Services Marketing
·
2021
·
3 authors
·
Open access
20
citations
Do innovation and sustainability influence customer satisfaction in retail? A question of gender
Economic Research-Ekonomska Istraživanja
·
2021
·
3 authors
·
Open access
50
citations
The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing
Frontiers in Psychology
·
2021
·
4 authors
·
Open access
23
citations
Can offline–online congruence explain online loyalty in electronic commerce?
International Journal of Retail & Distribution Management
·
2021
·
3 authors
14
citations
Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing
Sustainability
·
2021
·
4 authors
·
Open access
19
citations
The importance of green practices for hotel guests: does gender matter?
Economic Research-Ekonomska Istraživanja
·
2021
·
3 authors
·
Open access
91
citations
Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort
Sustainability
·
2020
·
3 authors
·
Open access
37
citations
“Green” practices as antecedents of functional value, guest satisfaction and loyalty
Journal of Hospitality and Tourism Insights
·
2020
·
3 authors
114
citations
Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets
Sustainability
·
2020
·
3 authors
·
Open access
19
citations
Value co-creation in B-to-B environments
Journal of Business and Industrial Marketing
·
2020
·
4 authors
·
Open access
36
citations
How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
Journal of Product & Brand Management
·
2019
·
3 authors
·
Open access
37
citations
Customer value in Quick-Service Restaurants: A cross-cultural study
International Journal of Hospitality Management
·
2019
·
2 authors
57
citations
Influence of environmental practices on brand equity, satisfaction and word of mouth
Journal of Brand Management
·
2019
·
4 authors
97
citations
Effects of green practices on guest satisfaction and loyalty
European Journal of Tourism Research
·
2018
·
3 authors
·
Open access
72
citations
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
International Journal of Retail & Distribution Management
·
2017
·
3 authors
·
Open access
124
citations
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Journal of Services Marketing
·
2017
·
3 authors
33
citations
Store equity and behavioral intentions: the moderating role of the retailer’s technology
Journal of Product & Brand Management
·
2016
·
3 authors
32
citations
Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions
Management Decision
·
2016
·
3 authors
74
citations
The role of the brand in driving online loyalty for multichannel retailers
The International Review of Retail Distribution and Consumer Research
·
2015
·
3 authors
31
citations
Satisfaction with service recovery: moderating effect of age in word-of-mouth
Journal of Consumer Marketing
·
2015
·
3 authors
69
citations
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
International Journal of Hospitality Management
·
2014
·
3 authors
138
citations
Retail brand equity: a model based on its dimensions and effects
The International Review of Retail Distribution and Consumer Research
·
2013
·
4 authors
60
citations
FACTORES DETERMINANTES Y CONSECUENCIAS DE LA ADOPCIÓN DEL COMERCIO ELECTRÓNICO B2C: UNA COMPARATIVA INTERNACIONAL
Estudios Gerenciales
·
2012
·
3 authors
·
Open access
17
citations
Academic Contest and Social Networking to Promote Technology and Information Literacy among University Students
Procedia - Social and Behavioral Sciences
·
2012
·
3 authors
·
other
·
Open access
1
citations
Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents
Journal Of Vacation Marketing
·
2011
·
3 authors
108
citations
Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts
Service Industries Journal
·
2010
·
2 authors
42
citations
Instruments for Wine Promotion in Upscale Restaurants
Journal of Foodservice Business Research
·
2010
·
3 authors
21
citations
Are there gender differences in e-learning use and assessment? Evidence from an interuniversity online project in Europe
Procedia - Social and Behavioral Sciences
·
2010
·
3 authors
·
other
·
Open access
160
citations
Educación de turismo en la Universidad de Valencia: Un análisis estratégico del desempeño de su Diplomatura en Turismo
Estudios Turísticos
·
2010
·
2 authors
0
citations
Tourism education at the University of Valencia. A strategic analysis of the performance of their diploma in tourism.
Estudios Turísticos
·
2010
·
2 authors
0
citations
Information and communication technology in retailing: A cross-industry comparison
Journal of Retailing and Consumer Services
·
2009
·
3 authors
20
citations
INSTRUMENTOS DE PROMOCIÓN DE LOS VINOS EN LOS RESTAURANTES DE ALTO NIVEL
Investigaciones Europeas de Dirección y Economía de la Empresa
·
2009
·
3 authors
·
Open access
1
citations
Los estudios de Turismo en la Universidad de Valencia: una orientación a las necesidades de gestión en el sector turístico
Dialnet (Universidad de la Rioja)
·
2009
·
2 authors
0
citations
INSTRUMENTOS DE PROMOCIÓN DE LOS VINOS EN LOS RESTAURANTES DE ALTO NIVEL / INSTRUMENTS FOR WINE PROMOTION IN HIGH LEVEL RESTAURANTS
·
2009
·
3 authors
0
citations
Logistic service quality and technology: a comparison between supplier–retailer and retailer–consumer relationships
The International Review of Retail Distribution and Consumer Research
·
2008
·
3 authors
34
citations
Perceived value, customer attitude and loyalty in retailing
Journal of Retail & Leisure Property
·
2008
·
2 authors
·
Open access
104
citations
Qualitative and Quantitative Engineering Criteria of Restaurant Wine Lists
Journal of Wine Research
·
2008
·
3 authors
22
citations
Criterios para confeccionar la carta de vinos del restaurante
Distribución y consumo
·
2008
·
4 authors
0
citations
El experto en vinos y la carta como instrumentos de promoción en los restaurantes de alto nivel.
Dialnet (Universidad de la Rioja)
·
2008
·
4 authors
0
citations
El posicionamiento de los restaurantes de alto nivel: La carta de vinos como variable de clasifi cación
Dialnet (Universidad de la Rioja)
·
2007
·
4 authors
0
citations