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ArticleBrand fidelity: a relationship maintenance perspective

Debra Grace2018

Article2018

Brand fidelity: a relationship maintenance perspective

Debra Grace · Mitchell Ross · Ceridwyn King

39 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1980Qualitative research and evaluation methods 1994The Commitment-Trust Theory of Relationship Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Whence Consumer Loyalty?1994Customer Loyalty: Toward an Integrated Conceptual Framework 1995Building Strong Brands

Cited by

2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions 2022Corporate Social Responsibility and Marketing: A Bibliometric and Visualization Analysis of the Literature between the Years 1994 and 2020 2021Love is not blind: investigating a love-hate transition among luxury fashion brand consumers 2023The Impact of Customer-Centric Sustainability on Brand Relationships 2021My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers

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2019Brand fidelity: Scale development and validationarticle · 33 shared references 2021Brand love: conceptual and empirical investigation of a holistic causal modelarticle · 21 shared references 2019‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand lovearticle · 19 shared references 2019The Phenomenon of Brand Love: A Systematic Literature Reviewreview · 19 shared references 2023A framework for transitioning brand trust to brand lovearticle · 19 shared references 2012Consumer-Brand Relationshipchapter · 18 shared references

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Year2018

Typearticle

Published2018-05-07

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations39

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-018-0127-z

openalex_workW2802159408

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2024

Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty