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Brand fidelity: a relationship maintenance perspective
16 references·6 citing·35 second hop
Brand fidelity: a relationship maintenance perspective (2018)Brand fidelity: a relationship maintenanc…Advances in Consumer Research (2025)Advances in Consumer ResearchSome antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Oxford English dictionary (2004)Oxford English dictionaryWhence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Building Strong Brands (1995)Building Strong BrandsThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…A triangular theory of love. (1986)A triangular theory of love.Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…An Investigation into the Determinants of Customer Satisfaction (1982)An Investigation into the Det…Qualitative research and evaluation methods (1980)Qualitative research and eval…Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty (2024)Antecedent and Consequences o…The Impact of Customer-Centric Sustainability on Brand Relationships (2023)The Impact of Customer-Centri…Corporate Social Responsibility and Marketing: A Bibliometric and Visualization Analysis of the Literature between the Years 1994 and 2020 (2022)Corporate Social Responsibili…My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers (2021)My love, I hate you: Rethinki…Love is not blind: investigating a love-hate transition among luxury fashion brand consumers (2021)Love is not blind: investigat…Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions (2020)Antecedent consumer factors, …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Bibliometric Methods in Management and Organization (2014)
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References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1995Building Strong Brands4,432 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1982An Investigation into the Determinants of Customer Satisfaction2,914 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2004Oxford English dictionary2,665 cited
  • 1986A triangular theory of love.2,611 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1986

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Strategic Brand Concept-Image Management
2,198 cited

Cited by

  • 2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions191 cited
  • 2022Corporate Social Responsibility and Marketing: A Bibliometric and Visualization Analysis of the Literature between the Years 1994 and 202039 cited
  • 2021Love is not blind: investigating a love-hate transition among luxury fashion brand consumers32 cited
  • 2023The Impact of Customer-Centric Sustainability on Brand Relationships20 cited
  • 2021My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers16 cited
  • 2024Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty14 cited