Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Abstract

Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328

Cite this

Christine Moorman, Gerald Zaltman, Rohit Deshpandé (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. Journal of Marketing Research. https://doi.org/10.2307/3172742

@article{christine1992relationships,
  title  = {Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations},
  author = {Moorman, Christine and Zaltman, Gerald and Deshpandé, Rohit},
  year   = {1992},
  journal = {Journal of Marketing Research},
  doi    = {10.2307/3172742}
}

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