S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Rohit Deshpandé · Study
Home
/
Author
Rohit Deshpandé
41 works
· latest 2018
· 4 institutions
cluster: provisional
Works
41 shown
Consumers Avoid Buying From Firms With Higher CEO ‐to‐Worker Pay Ratios
Journal of Consumer Psychology
·
2018
·
4 authors
70
citations
Expanding Ecommerce at Technos
·
2017
·
4 authors
0
citations
Achievement motivation, strategic orientations and business performance in entrepreneurial firms
International Marketing Review
·
2013
·
4 authors
124
citations
Sweatshop labor is wrong unless the shoes are cute: Cognition can both help and hurt moral motivated reasoning
Organizational Behavior and Human Decision Processes
·
2013
·
3 authors
158
citations
Marketing and Public Policy: Transformative Research in Developing Markets
Journal of Public Policy & Marketing
·
2012
·
8 authors
·
Open access
61
citations
Putting Patients First
Journal of Macromarketing
·
2009
·
2 authors
21
citations
Concha y Toro
SSRN Electronic Journal
·
2008
·
3 authors
·
preprint
·
Open access
5
citations
Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
Journal of Business Research
·
2007
·
3 authors
50
citations
El efecto país: cuándo capitalizar el origen de una marca en los mercados globales
Harvard business review
·
2007
·
1 author
50
citations
Up to code: does your company's conduct meet world-class standards?
PubMed
·
2005
·
4 authors
95
citations
Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey
International Journal of Research in Marketing
·
2004
·
2 authors
·
Open access
574
citations
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE
Journal of Advertising
·
2003
·
3 authors
133
citations
Performance companies
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
·
2002
·
1 author
64
citations
Identity salience and the influence of differential activation of the social self-schema on advertising response.
Journal of Applied Psychology
·
2002
·
3 authors
272
citations
What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response
Journal of Marketing Research
·
2001
·
2 authors
362
citations
Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
Journal of Marketing Research
·
2001
·
2 authors
290
citations
Triad lessons: Generalizing results on high performance firms in five business-to-business markets
International Journal of Research in Marketing
·
2000
·
3 authors
·
Open access
151
citations
Beyond Market Orientation: When Customers and Suppliers Disagree
Journal of the Academy of Marketing Science
·
2000
·
3 authors
·
Open access
192
citations
Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms
Journal of International Marketing
·
1999
·
2 authors
243
citations
Developing a Market Orientation
Sage eBooks
·
1999
·
1 author
·
book
241
citations
Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales
Sage eBooks
·
1999
·
2 authors
·
review
149
citations
"Foreseeing" Marketing
Journal of Marketing
·
1999
·
1 author
44
citations
Measuring Market Orientation: Generalization and Synthesis
Journal of Market-Focused Management
·
1998
·
2 authors
·
Open access
721
citations
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness
Journal of Market-Focused Management
·
1998
·
2 authors
93
citations
A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
Journal of Marketing Research
·
1994
·
2 authors
315
citations
?Out of sight, out of mind?: Pantry stockpiling and brand-usage frequency
Marketing Letters
·
1994
·
2 authors
80
citations
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Journal of Marketing
·
1993
·
3 authors
3,864
citations
Factors Affecting Trust in Market Research Relationships
Journal of Marketing
·
1993
·
3 authors
3,649
citations
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Journal of Marketing
·
1993
·
3 authors
1,823
citations
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Journal of Marketing Research
·
1992
·
3 authors
3,813
citations
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Journal of Marketing Research
·
1992
·
3 authors
1,895
citations
Situational Ethnicity and Consumer Behavior
Journal of Consumer Research
·
1989
·
2 authors
371
citations
Knowledge Disavowal
Science Communication
·
1989
·
2 authors
34
citations
Organizational Culture and Marketing: Defining the Research Agenda
Journal of Marketing
·
1989
·
2 authors
1,802
citations
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms
Journal of Marketing Research
·
1987
·
2 authors
143
citations
The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption
Journal of Consumer Research
·
1986
·
3 authors
500
citations
Linking corporate culture to strategic planning
Business Horizons
·
1986
·
2 authors
76
citations
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use
Journal of Marketing Research
·
1984
·
2 authors
170
citations
"Paradigms Lost": On Theory and Method in Research in Marketing
Journal of Marketing
·
1983
·
1 author
772
citations
Factors Affecting the Use of Market Research Information: A Path Analysis
Journal of Marketing Research
·
1982
·
2 authors
618
citations
The Organizational Context of Market Research Use
Journal of Marketing
·
1982
·
1 author
149
citations