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Article"Foreseeing" Marketing

Rohit Deshpandé1999

Article1999

"Foreseeing" Marketing

Rohit Deshpandé

44 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Forecasting Techniques and Applications Competitive and Knowledge Intelligence

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2005Consequences of market orientation for customers and employees 2024Benchmarking for organisational competitiveness: a resource-based view perspective 2010SME Internet use and strategic flexibility: the moderating effect of IT market orientation 2006The psychometric properties of eTail quality 2011An Investigation of Antecedents and Outcomes of Marketing Capabilities in Entrepreneurial Firms: An Empirical Study of Small Technology-Based Firms in Germany 2007Framing the problematic relationship between the marketing and operations functions 2007The effect of a buyer's market orientation on attitudinal loyalty toward a supplier: is dependence a moderator?2012Innovativeness Model Of Small And Medium Enterprises Based On Market Orientation and Learning Orientation: Testing Moderating Effect Of Business Operation Mode

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Year1999

Typearticle

Published1999-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations44

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/00222429990634s115

openalex_workW4254463574

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