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• 2005Consequences of market orientation for customers and employees92 cited
• 2024Benchmarking for organisational competitiveness: a resource-based view perspective75 cited
• 2010SME Internet use and strategic flexibility: the moderating effect of IT market orientation62 cited
• 2006The psychometric properties of eTail quality41 cited
• 2011An Investigation of Antecedents and Outcomes of Marketing Capabilities in Entrepreneurial Firms: An Empirical Study of Small Technology-Based Firms in Germany40 cited
• 2007Framing the problematic relationship between the marketing and operations functions36 cited
• 2007The effect of a buyer's market orientation on attitudinal loyalty toward a supplier: is dependence a moderator?35 cited
• 2012Innovativeness Model Of Small And Medium Enterprises Based On Market Orientation and Learning Orientation: Testing Moderating Effect Of Business Operation Mode32 cited
• 2009The implications of lean operations for sales strategy: from sales-force to marketing-force20 cited
• 2002On the cross-national generalisability and equivalence of advertising response scales developed in the USA19 cited
• 2012Interdependence between experience marketing and business strategy15 cited
• 2009Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’11 cited